Traditionally the golf industry has been dominated by big name brands that have created a perception amongst golfers that there is a correlation between the price of a golf club and the performance of a golf club. Golfers have been led to believe this because they are used to seeing famous logos splashed across PGA tour professionals on television.
Big name brands spend millions of dollars every year endorsing players. In fact, according to Forbe's magazine, in 2006 Tiger woods was the world's highest paid professional athlete and second highest paid celebrity, having earned an estimated $100 million from winnings and endorsements.
Now that's a lot of square drivers and at $799 a pop, they can afford to keep the tick on Tiger.
Look beyond the obvious however, and you will soon realise that it is not the big brands that are fueling Tigers 155ft mega-yacht, but it is the unsuspecting golfer who knows no different and believes price and performance are one.
Put a Lind driver in Tiger's hands and we are pretty sure he'll whack it just as far. After all, our clubs are made from the same materials using the same manufacturing processes in the same country, often at the same source as the big boys.
We've been there and seen it and have photo's to boot.
At Lind we don't pay endorsements. We endorse the smart golfers around the world who understand that our clubs perform equally as well as the big name brands, without a big name price tag.
Furthermore, they feel just as good, sound just as good and look just as good.
Our money is where our mouth is so why not give Lind a shot today.